Janaye Chubb
BA F.S., CFP®
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Assante Financial Management Inc.
Janaye Chubb is a Certified Financial Planner® with a clear mission: to help people take control of their financial future with confidence and clarity. With over 14 years of industry experience and deep expertise in comprehensive planning, she delivers trusted, strategic advice that empowers clients to move forward—whether they’re building wealth, navigating transitions, or preparing for the future.
She holds a Diploma in Financial Planning from the Canadian Institute of Financial Planning, a Bachelor of Applied Financial Services (BA.F.S.), and the Certified Financial Planner® (CFP®) designation. Licensed in both investment and insurance solutions, she offers clients fully integrated advice across all areas of their financial lives. Since joining Hein Financial Group, Assante Wealth Management Ltd. in 2011, she has played a key role in the firm’s advisory strength— valued for her calm leadership, sharp insight, and ability to turn complexity into actionable guidance.
Janaye’s approach is rooted in holistic planning: ensuring every part of a client’s financial picture is aligned and working together—from investments and insurance to tax, estate, and retirement strategies. She’s known for asking the right questions, building meaningful relationships, and delivering plans grounded in integrity, transparency, and long-term vision.
Born and raised in North Battleford, Saskatchewan, Janaye is proud to raise her own family in the community she calls home. She and her husband Tony keep busy with their two kids, Bryson and Evynn, and spend their free time volunteering, golfing, camping, and embracing the great outdoors—year-round.